![]() Pins are ideas, images, products, recipes…anything that users find on the web and save onto their aesthetically pleasing categorized Boards. Plus, Boards can be divided up into sections, to make them even more organized. Boards enable users to gather their Pins logically, and beautifully, all in one place. ![]() People use Boards to collect new bathroom ideas, vacation locations, to help plan their weddings, and to curate their ultimate wish-lists. On Pinterest users can:īoards are used to organize and categorize Pins (don’t worry, we’ll get to these next). Like many other social channels, Pinterest is also exploring options for paid and promoted Pins, but for now, the platform is free to use, which means that your brand can enjoy significant organic reach through Pinterest advertising. It’s free: For the moment, Pinterest is free to use.People want to find and share ideas, which shows that there’s good potential to find a new brand, concept, or product, through Pinterest. For inspiration: One main reason to use Pinterest is for inspiration.Pinterest content doesn’t fade like it does on other social media platforms. They’re searched for, found, and repinned over time. Pinterest content lasts longer: Facebook posts and Twitter tweets come and go Pins stick by you for life.From regularly appearing on your followers’ homepages, to creating Boards that reflect your brand identity it is the perfect platform to tell customers who you are and what you’re about, visually. Helps build your brand image: It builds and reinforces your brand image.For the love of SEO: SEO is essential for driving you up Google’s rankings and making you discoverable Pinterest is a powerful tool with regards to this.Engage with your customers: It provides you with an opportunity to engage with potential and current customers and to gain invaluable insights into their lives, likes, and loves.No wonder leveraging Pinterest is one of the most effective dropshipping secrets. ![]() To become more discoverable: Pins make you and your products discoverable and since every Pin links back directly to the original source, the potential for driving traffic is huge.Big brands use it, small brands use it, your competitors use it and, most importantly, your potential customers use it. ![]() To stay competitive: Two-thirds of all Pins are from a business website.Here are our top reasons why you should be using Pinterest: Why Use Pinterest?Īside from the impressive facts already mentioned, there are tons of great reasons that your ecommerce business should be on Pinterest, use Pinterest ads, and have a Pinterest marketing strategy. Pinterest is that corkboard you used to own with that tropical beach postcard, that untested magazine recipe, and that photo of Leonardo Dicaprio (or was that just us?) pinned to it, but gone digital.Ĭorkboard, moodboard, inspiration board… it is the digital planning platform (available on both mobile and desktop) for people to discover, share, and organize creative ideas from around the World Wide Web. Put simply, it is a huge marketing opportunity for ecommerce stores. → Click Here to Launch Your Online Business with Shopify It had over 433 million active users in 2022 and is expected to register more members in the cming years. Born back in 2010, Pinterest is a free social media platform that centers around:
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